In this project, students design a book for an established brand from start to finish. From developing a concept and engaging in detailed research to writing, design and production – students are encouraged to offer their focussed effort in an effective and compelling manner.
Get Cosy in the HEMNES sofa-bed to understand the psychological sales tactics of IKEA.
Psykea
Cozy up on the GAMMALBYN armchair to read, all about IKEA’s brand collaborations.
Tied-in ikea
Odd stories about murders and suicides related to IKEA, will keep you at the edge of your STRANDMON armchair
Weird and weirder at IKEA
An IKEA product book, that would fit perfectly on your BILLY the bookshelf.
The Shelf Life
You would want to put your feet up while sitting on the BUSKBON chair, to read about the controversies related to IKEA’s wood.
Fast Wood
Turn on your RINGSTA lights to see IKEA in cinema and television.
Lights, Camera, Ikea
Sit back on the PELLO Chair and flip through to know more about IKEA and it’s competitors.
Collate
Relax in your balcony on the FRANKLIN high-chair and discover IKEA’s design trends through the ages.
Logo Guidebook for Ikea
Neuromarketing behind Ikea’s success
Everything Ikea Never Told You
Display in all its glory, Off the VARBY shelf, challenges that IKEA overcame in different parts of the world.
Overcoming Struggles of Ikea
Curl up in the VALLENTUNA sofa to be blown away by the psychology behind the IKEA experience.
Ikea mind
Treat yourself while eating in the STRIMMING plate with this IKEA food+cookbook.
Ikea on a Plate
Sit and learn on the MALM table all about IKEA and marketing.
Marketing Kïng
Lounge around on the KLIPPAN sofa and explore IKEA’s brand collaborations.
Explore Ikea
Have a seat on the dining chair with the FÄRGKLAR bowl and read about the food at IKEA.
Morsell
Make the most pleasurable time discovering about Ikea’s sensory marketing with the MICKE Corner workstation.
Ikea’s common sense (sensory marketing)
Kick back on the GRÖNLID sofa and learn all about IKEA’s layouts and store design.
Layout of the Stores
Peak into the archives of IKEA’s founder.
Deconstructing the life of Ingvar Kapmrad
Dive into the shopping experience at IKEA while lounging on the FLEKKE Bed.
Home Away From Home
The Big Giant (Ikea & sustainablility)
