Art for You
Avanti Poyekar
The problem, people not visiting Art Galleries and keeping in touch with Art is being solved through rebranding and repositioning the National Gallery of Modern Art, Mumbai, by embracing Technology and a flexible identity system.
NGMA is embracing technology through Augmented Reality. If you’re in front of an artwork and you view it in Augmented Reality, the painting begins to move. The point is to strive for relevance by giving attention to the static object which can be interactive.
This app for NGMA would have the AR feature along with other features for when you’re at the gallery and some features you can access after the museum. You can access Art and Artists. When you’re at the gallery, you can zoom in and zoom out of the painting and listen to the audio and also access the map that would have the painting denoted.
A functional website would be where people would get all the information about the upcoming exhibitions, shopping, artworks. You can book your ticket through the website presenting the artwork and artist and you can also become a member to get a free entry. You can view featured artists and get more information about the artworks or explore through colours and view the collection.
The way to market NGMA would be through interaction outside of the gallery as well. You look into the square and choose the artist that you’d want yourself to be created in and it would make the painting in real time. People love to watch the process and you’d be the face of NGMA.
