Integrated Project
LabLab ProProgramXCampusMumbai
Raaha is a global consulting firm, aims at strengthening and transforming the narrative of the Artisanal and Craft sector, celebrate local heritage, encourage socially responsible practices & conscious consumerism.
Brief was to build an Styleguide (logo usage, palette, font, typography, letterhead, stationery, visiting card, imagery, a key social media creative that defines the brand imagery, merchandising mockup with logo - bag, gift packaging, diary)
A 4-Pager Digital Product Catalogue (featuring some products with the artisan details that will go to businesses for corporate gifting discussions)
A 3-month Digital Strategy (just a plan) to help Raaha grow relevant following on Facebook & Instagram